The ease of use, access and mobility of social media has created an allure for small business operators that misinforms & dilutes their brand. While it can be extremely effective as a tactic, it is not efficient as a complete strategy for marketing your brand, products or services. This webinar will touch on many items related to digital strategy, brand and advertising tactics and provide a blueprint for attendees to take more control over their digital presence and in the long-term create more potential donors, patrons or customers.

Attendees will learn about:

• Overview of a Brand Ecosystem that encompasses your sales, marketing & advertising tactics 
• Overview of website & e-commerce best practices 
• Overview of online directory listings and their power over Google 
• Overview of citations, reviews and how they impact organic search 
• Overview of Google Search Console, Google Analytics and Google Merchant Center 
• Overview of metrics around your Digital Presence at all levels 
• Overview of budgeting for a variety of digital marketing tactics 

All attendees will be eligible for a complimentary Digital Snapshot Report after the webinar and a free initial consultation with a Velocity Partners Group team member.